Whilst in California I had the most bizarre factory
ever. I was manufacturing one-board Compukits and
Microace computers. We had so many Mexican (illegals)
working for us (as did all the other manufacturers)
that every time a suspicious looking person came on
to the factory floor the whole building would evacuate
into the fields behind the building. In fact, the
only way I could communicate with the workers was
through the Postman (who was a legal Mexican) as he
was the only person around who spoke Spanish. He used
to rest his weary butt in our air-conditioned offices,
and in return for his favour would go and bark the
orders in Spanish to the boys in the back. Strangely,
it worked quite well.
I was by now transfixed by
the FM radio sound , which by now had progressed from
long-haired hippie stations to now run full time Top
40 entertainment stations. Stations like Kiss FM,
K-UTE and K-Earth. Also the Mighty 690 on AM. I went
to see the different programme directors of these
stations and learnt how to dissect formats, which
is really quite easy to do. If you draw a one-hour
clock and break it into segments and document what
type of song is played during each of these segments
and in which order. Very quickly you've cracked it
and know which type of song will be coming up next,
and how it will be presented. I've done this many
times with many US markets. It also helps to ascertain
which is the Number 1 station in the marketplace -
and why.
I was told that they key to
all this FM excitement was due to something called
an 'Optimod' processor. Which in a nutshell looks
at the whole spectrum of frequencies within the audio
that's being played and corrects each segment. For
example, if you use a normal compressor it will just
trigger on the bass and make the whole sound 'pump',
in essence you're trying to bring up the low audio
parts and limit the high ones which if not driven
too hard will produce a very loud sound without being
too tiring. It would take a whole book to write about
'loudness' and 'loudness wars' which of course to
the listener is perceived as power - which is all
part of the game. So, my bloody heart led my head
(as usual) and I decided that I had to have one of
these optimods - which everyone told me would be well
nigh impossible as they were back-ordered over a thousand
units. But, lo and behold, I found a 'soft order'
for an Optimod, a Phelps Dodge circular antenna array
which was tuned to 88 Mhz (this I hope explains why
I chose this frequency for Radio Nova) and a 1 Kw
transmitter.
Constant communication with
my friend Brian Mc Kenzie in Dublin as I enthused
to him about this fantastic FM sound encouraged him
to suggest that I brought this kit to Dublin where
it had never been heard. I asked him if there was
any activity on 88 FM. He told me that the FM band
was empty, apart from RTE in Mono and spasmodic tests
from Big D and Radio Dublin. Brian was commisioned
to find suitable office/studio premises in the Ballsbridge
area of South Dublin - and duly came up with 19 Herbert
Street. Which deserves a plaque outside commemorating
the fact that Radio Nova began there - as radio enthusiasts
still make a pilgrimage to the building.
This is what commited me to
using 88FM for Radio Nova in Dublin - not the fact
that on old rubber band radios if you changed from
AM to FM you would automatically go from Sunshine
(on 531 AM) to Nova (on 88 FM). It never occured to
me until Robbie Dale pointed it out. I could bask
in the glory of how clever I was - but have to admit
that it was actually an accident of logistics.
It was now May of 1980. All
the equipment duly arrived in Dublin. Here we were
all dressed up and nowhere to go. Then by another
coincidence/quirk of fate, the ill-fated Radio Paradise
boat pulled into Dublin harbour for some maintenance
work before it set off for the Netherlands. Here I
met A J Byrnes again (who was involved with RNI -
Radio Northsea International) and the launch of the
italian off-shoot which was called Radio Nova International.
We were busy testing our Dublin radio station - with
no name. A.J asked what we were going to call the
station . I said 'you tell me'. As brain-storming
goes a thousand names were thrown into the hat during
the meeting and he thrust this cassette into my hands
saying 'look after this, it's the only one there is:
see what you think'. I was down the pub with Brian
McKenzie that night and lo and behold spilt my drink
over this damn cassette. Knowing how fastidiously
correct A.J. was, I didn't have the heart to tell
him I'd wrecked his tape - and hadn't even yet listened
to it. As luck would have it, after a good shake and
a haird-dryer the tape played back perfectly in Brian's
house that night, and then we heard this wonderful
french rendition of the Radio Nova jingle (which of
course made sense as it was to be broadcast in the
Nice area of France). I was spellbound by the melodic
sound of the jingle (made by Steve England). So what
the hell - Radio Nova it was to be.
The following day the test
transmissions included the french and english versions
of the Radio Nova jingles (by now transferred onto
cart). They played every 30 minutes as they were the
only stations IDs we had. The name was now set in
stone. My previous contacts in California had already
told me that Jam was the only jingle company to use,
so I contacted Jonathan Wolfert and commissioned the
original Radio Nova 88FM jingle package. Jonathan
in turn pointed out the importance of the loyalty/feel-good
factor and we added to the package the 'I'd rather
be in Ireland with Radio Nova' jingle.
I was the first station announcer,
when all the jingles arrived and were duly carted
up. Ken Harley was our first Music Adviser, who worked
his clogs off (literally) bringing to fruition every
mad idea I had. Tony Allen (once we'd got him out
of the pub) was already in Dublin doing VoiceOvers
for Brian McKenzie's Bay City Recording Studios and
was added to the Radio Nova team. My knack always
seems to have been to make the best of what's given
to me - and I was really lucky this time with Bay
City, Tony, Jean (who wrote many of Nova's commercial
scripts) Brian and Ken already in town.
The first employee of Radio
Nova was Mike Edgar (as Newsreader and Disc Jockey).
Then came the impromptu arrival of Jon Clarke (who
was auditioned on-air, given twenty 'idiot' cards
with the only phrases to be said - which were 'Nova
Clutterfree' and'Nova Playing Your Favourites') After
three hours, which must have seemed an eternity, I
went back to the studio and told Jon he was hired.
Anne Laird was the first member of the administration
team (and remained to the end of Radio Nova). Our
first on-air 'star' was Terry Riley. Our first local
advertiser was the Red Corner Shop, and Silvikrin
Shampoo was our first national agency ad.
Because 88 FM is predominantly
used in the UK for BBC Radio 2, in odd parts of Dublin
they clashed. To put it simply!. Paul Cotter was seconded
to change the exciter frequency until we found a slot
(I think 88.5 FM was the most successful). We hopped
about quite a lot around 88FM trying to find the best
and clearest spot. Clearly not the most professional
way - but it worked. As we usually undertook this
experimentation at 2am and had to hare around the
streets of Dublin to see if the signal had improved.
The phrase that summed it
all up for me, at the time, was "Chris Cary -
undercover, Paul Cotter - under stress and Tony Allan
- under the influence!"
I really want to say that I
had luck on my side. RTE was such a poor network at
the time that Noddy could have beaten them. There
was never really any competition : to stoop to such
levels as to jam the competition, which inadvertently
led to the NUJ strike. How was there ever going to
be any reconciliation when RTE were paying them and
promising them work if they destroyed Nova. Never
mind moving the goalposts - we had no goalposts. A
very unpleasant situation - but they had to be beaten
and they were. In spite of their dirty tricks we managed
to main a Number 1 Radio Station, and build a very
successful NightClub.
What else could I have done,
when our income had been cut from about £25,000
a week to £6,000 - due to the inconsistency
of the signal as a result of the jamming. My first
offer to the unfortunates (as I had to maintain one
good service which meant I was employing about 40
People too many) was to put everybody on half-wages
until the problem could be solved (which I estimated
would take about a month - this estimate turned out
to be correct). This was unfortunately turned down,
and the next I knew there was a picket line wholly
financed by RTE and the NUJ. This wasn't a genuine
strike about poor working conditions, or any of the
normal reasons, but was in fact an RTE masterplan
to destroy the competition by dividing and conquering.
Some unsung heroes : Paul
Cotter for his genius and patience during my insatiable
quest for perfection. Brian Edgar who climbed the
Nova mast in snow, rain and sparks for his courage
and stamina.
Finally, I have great admiration
for the Irish Government for allowing this radio experiment
to continue for as long as it did.
I know it was instilled into
everybody to be responsible at all times when it came
to any political matters, and to abide by the same
broadcasting codes as RTE. I think to that end it
paid off. We had a good Number 1 position for five
years, and closed down when asked. Obviously it couldn't
go on forever. But a licence would have been nice.
I just wasn't prepared to bung.
